Google’s E-A-T SEO (expertise, authority, and trust) is a major ranking factor in search engine results. It impacts the way Google evaluates what it calls “organic visibility” for your website. Here’s what Brisbane SEO Specialist says the higher your E-A-T SEO score, the more likely you are to rank high on Google and other search engines for certain searches.

What is Google E-A-T, and how is it evaluated?

Google E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are all factors that Google uses to evaluate the quality of your website when determining where it should rank in search results. The following sections will explain what each of these things means and how you can improve them on your site.

An SEO Brisbane Specialist suggests that measure of how much you know about your subject matter and how well-educated you are. It also refers to the number of years that you’ve been doing something, such as writing about nutrition or fitness. 

If someone were to search for “how to lose weight fast”, they wouldn’t want to see a website with only one article on it; they want to see something that shows expertise in the field.

Why is Google E-A-T SEO so essential?

Google E-A-T SEO is a critically important ranking factor. It’s a way to ensure that you are providing high-quality content to your readers, and it helps Google identify the authority of your website.

When it comes to Google, there are two ways they judge websites:

• Expertise = Expertise refers to a high level of knowledge or skill in a specific field.
• Authority = the number of links pointing at your site from other sites
• Trust = how trustworthy the content on your website is perceived as being by Google’s algorithm

When it comes to authority, Google uses a metric called Domain Authority (DA). This is a score between 1 and 100 that indicates how authoritative the website’s content is perceived as being. The higher your DA score, the more likely someone will be to trust your content.

By itself, this is not a particularly useful metric. It’s just a number that helps you understand how Google views your website. 

However, there is one other piece of information that can be used to help determine the overall quality of your content: Domain Rating (DR). This is a metric that Google uses to evaluate how trustworthy web pages are based on their popularity.

How quality authors satisfy Google E-A-T SEO

Quality authors can satisfy Google E-A-T SEO by providing answers to questions and unique and useful perspectives. In most cases, these are the same authors who you’ve always read or listened to—the ones who provide content that is not only well-researched but also contains information that you didn’t know before.

For example, if you were doing research on how to save money in your business, you might find several articles with good advice on how to do just that. One article may tell you about the importance of cutting back on office supplies, while another may suggest ways in which employees could share items such as printers so they could use them less often at work. 

However, Brisbane SEO Specialist presents that there are two different pieces of content that would both be considered quality because they offer unique perspectives on an issue; however, one might provide more value than another because it includes more specific details about how this practice works out for other companies in similar situations as yours.

Conclusion

This blog post has provided you with an in-depth look at the importance of E-A-T for SEO. We hope it’s helped you see how this facet of the algorithm can benefit your company and its overall online presence.